Product Marketing · AI & B2B SaaS
Hi, I'm Neel.
I help startups turn great products
into revenue.
AI product launches, GTM strategy, positioning, and sales enablement for fast-growing B2B SaaS companies across global markets.
I've worked with
Subhraneel Baruah · Product Marketer
About Me
Great products don't always win. The ones that communicate value clearly do.
That's what drew me to product marketing.
Over the past few years, I've worked with AI-native and SaaS companies to launch products, craft positioning, build go-to-market strategies, and enable sales teams across global markets. Whether it's translating complex technology into customer-centric messaging, uncovering competitive opportunities, or building AI-powered GTM workflows — I enjoy the challenges that sit between product innovation and business growth.
I believe product marketing isn't about creating more content — it's about creating clarity. Every launch, message, campaign, and sales asset should help customers understand why a product matters and why they should choose it.
Today, I partner with startups and growing SaaS companies to build positioning that resonates, launches that drive adoption, and GTM strategies that create measurable business impact.
How I Help
Services designed to move products from launch to growth.
Go-to-Market Strategy
End-to-end GTM strategies that align product, marketing, and sales — from research and launch planning to execution.
Positioning & Messaging
Compelling positioning and value propositions that differentiate your product and translate complex tech into clear narratives.
Thought Leadership & Content
Founder branding, LinkedIn content, product storytelling, and launch campaigns that drive awareness and trust.
Product Growth & Adoption
Customer-centric onboarding, feature launches, and lifecycle campaigns that improve activation and long-term retention.
AI-Powered Product Marketing
AI-powered workflows and scalable systems that help teams execute faster and focus on strategic work.
Selected Work
Launches, positioning, and GTM systems that moved the needle.
AI Product Launch · Company Repositioning
Leading Spendflo's shift to an AI-native procurement platform
Led product marketing for Flo AI — Spendflo's flagship AI agent — across positioning, launch messaging, GTM planning, and sales enablement.
- 100+ product activations
- Launched flagship AI offering
- Enabled AI-first narrative
Competitive Intelligence · BoFu
Turning competitor searches into customer acquisition
Designed a competitor displacement campaign with dedicated landing pages, feature comparisons, and objection handling for high-intent buyers.
- CAC reduced by 63%
- 2× qualified leads
- Higher intent conversion
AI Product Marketing
AI sales assistant for real-time competitive intelligence
Built an AI-powered Battlecard Assistant giving sales teams instant access to competitor insights, messaging, and collateral.
- +28% meetings booked
- Faster intel access
- Consistent messaging
Category Creation · GTM Strategy
Defining the “Agentic Finance” category
Comprehensive GTM for RazorpayX's Agentic Business Banking — segmentation, positioning, launch, enablement, and category creation.
- “Agentic Finance” narrative
- Persona-led messaging
- 90-day GTM roadmap
AI Product Marketing
Positioning AI workforce agents for industrial operations
Positioning and GTM strategy for Haber's AI-native workforce productivity platform — ICPs, messaging frameworks, and demand generation.
- ICPs & workflows defined
- Multi-track GTM campaign
- Demand gen strategy
Startup Product Launch
Taking Chatwise Messenger to #6 on Product Hunt
Led GTM for the Chatwise Messenger launch — positioning, launch assets, community engagement, and Product Hunt execution.
- #6 Product of the Day
- 5,000+ downloads
- 4.8★ rating · 4× traffic
Let's Work Together
Building from zero or scaling to 100 — let's launch better.
Book a 30-minute intro and let's talk about your product, GTM, or positioning challenge.